Over 250 garden centres, including big brands Dobbies, Klondyke and Haskins have committed to the Cultivation Street campaign to encourage local residents to team together and get gardening.
The national campaign was launched by TV Gardener David Domoney in association with the Horticultural Trade Association and the Sunday People newspaper and aims to promote gardening among communities and bring together neighbours to make their street a nicer place to live. A top prize of £10,000 worth of National Garden Gift Vouchers will be awarded to the winning street with an additional 16 regional and special recognition awards.
Celebrity Gardener David Domoney
Campaign founder David Domoney is best known as co-presenter, alongside Alan Titchmarsh, of ITV1’s prime-time television gardening series ’Love Your Garden’ and is clearly delighted with the response so far. “We’ve been overwhelmed by the support from garden centres up and down the country. It’s great to see them using the campaign as a way to engage with their local communities and promote gardening to more people. The purpose of the campaign is to bring people together through gardening, and to encourage people who are new to gardening to get outside and have a go.” He added: “We need even more garden centres to join in and help us make a difference. It’s a great way for them to build stronger relationships with their local community. Garden centres are the best place for people to get advice and recommendations.”
It couldn’t be easier for garden centres to get involved and engage with their local community. They can apply to the HTA to receive a free POS and marketing pack with a totem display, posters, leaflets and stands. For more information they should visit the Cultivation Street website www.daviddomoney.com/cultivation-street. While those looking for original gardening ideas to improve their front gardens can visit www.enviromat.co.uk