In today’s competitive marketplace, having a strong brand is key to the success of any business. It’s not enough to simply offer great products or services at low prices – now you have to create an identity to which your customers can relate, and then broadcast this to them over social media and on your website or blog.

A major of part of any company brand is sustainability, and as consumers become more clued up about how businesses can impact on the environment, it is becoming ever more important to show your customers that you are helping the environment, rather than harming it.

This is where green roofs come in, as they are a great way to demonstrate that you are committed to helping the world around us. So, with that in mind, here’s three ways that installing a green roof at your workplace could benefit the environment.

1. Improve air quality

The air quality in the UK, especially in major cities, is declining. However plants, like those planted on green roofs, can work to soak up harmful contaminants from the air around us, improving the quality of the air that we breathe.

Photosynthesis is the mechanism that plants use to turn carbon dioxide into oxygen.  At the same time they filter dust and pollutants from the air, helping to improve our environment.

2. Improve energy efficiency

Green roofs are proven to improve the energy efficiency of buildings – but how? Due to the natural cycles that plants run through on a daily basis, they can help to regulate the air temperature around them.

This is particularly useful in cities, when overcrowding combined with lots of man made heat from cars and buildings can cause high temperatures. In addition, putting plants on a black roof can help with air conditioning bills, as they absorb the sunlight which would otherwise penetrate into the building.

3. Increase biodiversity

Biodiversity simply means the variety of different forms of life present in one area, including both plants and animals.

Sedum plants are commonly used to create green roofs because they cope well with being exposed to harsh weather.  
An extra bonus with sedums is that the flowers are highly attractive to bees, butterflies and other pollinating insects.

By installing a green roof on your workplace, you’re immediately increasing the diversity of the area in terms of plant life. In addition, new plant life attracts new species of animals, further increasing biodiversity in the long term. This also shows your customers that you’re making a commitment to your surrounding area, which can also be used as part of your brand.

How to install a living green roof

Even a small green roof – for example on a bin store or a bike shed can make a huge improvement to your local environment and give your Company PR a boost at the same time.